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PARTNER UP with us because
We understand your partners' and customers' businesses

JOINT vendor/partner marketing, including planning and executing highly measurable lead generation activities, is our field of expertise.

Our principals and staff have years of experience in technical, sales management, marketing, and relationship roles AT / FOR / WITH "channel companies" and high tech vendors. This first-hand understanding helps "people in channel ecosystems" generate new pipelines, sales, and profits together with their "partners."

Through thousands of sales calls, joint vendor/channel planning sessions and reviews, we know how the needs of channel companies and the needs of IT vendors are both linked and unique. This is one of our key differentiators, along with our extra-special abilities to construct and leverage powerful databases of contact records.

Starting with good, clean data, our clients benefit from our understanding of designing and executing initiatives that recognize and address the linked and unique needs of "all the direct vendors and indirect channel people" whose needs are based on "finding and making the sale." It's worth emphasizing that the end user benefits from the solution they receive to their business issues. Their solution consists of IT vendor technology and IT channel skills and services.

Understanding the nuances of "the channel" can be the difference of a channel program/relationship that flourishes or fails. Since we worked at / for / with channel companies and in channel environments, we understand the nuances.

Drop us a line via the "LET'S TALK" box on the right, or call us at 732-387-3431 so we can discuss how we can partner with you.


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